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Jenny Ford

Circular & Regenerative Strategist, Designer, Curator

Working at the intersection of impact, innovation and inspiration in the built environment

I help leaders and organisations rethink how the built environment is conceived, delivered and sustained - shifting from extractive, linear models towards circular, regenerative practice that works in the real world.

My work spans strategy, design and convening. I connect people, disciplines and ideas that are rarely brought together, translating complexity into clarity and helping teams see new possibilities. I’m often invited in to challenge assumptions, inspire confidence, and open up practical pathways for change - through keynote talks, learning programmes and collaborative experiments.

I focus on the gaps that quietly limit progress: skills and knowledge that don’t circulate, supply chains that don’t quite connect, expertise that goes underused, and opportunities that are easy to miss when working in silos. By starting small, testing ideas and learning fast, I help organisations build capability, momentum and belief - not just plans.



My work spans keynote speaking, strategic advisory, learning programmes and the development of new platforms - including FactoryX.

I work across sectors and scales, from early-stage ideas to established organisations, often in moments of transition or uncertainty.

I’m most effective where there’s a need to connect strategy with delivery, ambition with realism, and people with the knowledge, tools and confidence they need to act. This might mean reframing a challenge, designing a learning experience, convening unlikely collaborators, or supporting small, well-chosen experiments that test new approaches before scaling.



I’m often brought in to:

    Inspire leadership teams around circular and regenerative practice

    Speak at events on retrofit, supply chains, skills and systems change

    Help organisations see beyond business-as-usual and spot hidden opportunities

    Cross-pollinate ideas between sectors to unlock innovation

    Design and host learning days, workshops and exploratory programmes

    Support small experiments that test new ways of working before scaling

Insight to Infrastructure

Much of my work has revealed the same underlying challenges again and again: fragmented knowledge, disconnected skills, under-supported practitioners, and a lack of shared infrastructure to turn ambition into action.

FactoryX is emerging as a practical response to this. It builds on years of hands-on experience, collaboration and experimentation — exploring new models for shared space, skills development and circular practice in construction and retrofit. It is intentionally iterative, grounded and place-based, and designed to grow through partnership.

FactoryX is currently being developed alongside this portfolio of work, with early collaborators, funders and civic partners helping to shape its next phase.

Selected work and practice

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© Materials In Mind Ltd Operating as a portfolio of work including FactoryX

Company registered in England & Wales, No. 11862838